Coaching Go Where | Leadership and Team Transformation
Coaching Go Where  ·  Est. 2015

When people
change, results
follow.

We work with exceptional leaders and high-performance teams across Asia, the Middle East and Europe.
Two kinds of engagement. One standard of transformation.

Trusted by leaders at
Google  ·  GSK  ·  BCG  ·  HSBC  ·  Siemens Healthineers  ·  GE Healthcare  ·  KPMG  ·  Dentsu International  ·  Capgemini  ·  Danone  ·  UNICEF  ·  Airbus  ·  Alstom  ·  Electronic Arts  ·  Alibaba  ·  Club Med  ·  dnata
Two Ways We Work

For the leader.
For the team.

Whether the work is inside a person or between people, the approach is the same: we go to the real source. We measure the change. We make it last.

Individual leadership coaching with Anna Tan
Individual Leadership

For the exceptional leader who has reached their ceiling.

One-to-one executive coaching at the PCC and MCC level. We work beneath the performance, on the belief systems, identity patterns and inner architecture that determine what your strategy can actually deliver. Grounded in neuroscience, NLP and social psychology.

3 to 6 months  ·  APAC, Middle East, Europe

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High Impact Teaming — CGW team performance programme
High Impact Teaming

For the team with the talent that is not yet moving as one.

A structured 3 to 6 month team transformation, beginning with Insights Discovery, embedded with Integration Labs, 1:1 coaching and pulse surveys. The shift is measured from start to finish. You see the change in data, not just feel it in the room.

3 to 6 months  ·  Diagnostic Session credited  ·  Guaranteed measurement

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How We Work

Three levels of
engagement.

Every engagement begins the same way: we listen before we prescribe. A diagnostic conversation tells us what is actually in the way. What follows depends on the depth of change required.

For Leaders
Executive
Coaching

One-to-one coaching at the PCC and MCC level, combining neuroscience, NLP and social psychology. We work on the inner architecture behind the performance: not the behaviour, the source of it.

3 to 6 months  ·  Individual  ·  APAC, Middle East, Europe

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For Teams
High Impact
Teaming

A structured 3 to 6 month team transformation with Insights Discovery, embedded coaching and a measured result. Begins with a Diagnostic Session. The shift is visible in data, not just felt in the room.

3 to 6 months  ·  Teams  ·  Guaranteed measurement

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For Organisations
Transformation
Advisory

Long-term strategic partnership for organisations navigating significant change. Anna and Emma work alongside your ExCo as thinking partners embedded in your most important leadership challenge.

Ongoing  ·  C-suite  ·  Board level

Talk to us
All engagements begin with Insights Discovery. Not as a formality, but as a foundation. Understanding how your leaders and teams are wired is the first step in understanding what is holding your strategy back. Learn about High Impact Teaming →
In Their Words

Four leaders. One coach. What actually changed.

Rowan, Pat, EeKe, and Edgar each came at a different crossroads. A new market. A team in friction. A role that had outgrown its previous shape. What they share is what happened next.

The coaching did not solve the problem. It changed the person solving it.

"I got promoted to director along the way."
Pat  ·  Director, Google APAC
Client Results

Not what we say.
What they say.

Senior leaders and teams across Asia, Europe and the Middle East.

“

I was a nervous wreck stepping into my new role. Anna's coaching brought me through an amazing introspective journey where I found my core beliefs and threw out all those that were holding me back. Now I greet every day and challenge with a twinkle in the eye.

Stan Lim
Chief Creative Officer, Dentsu Creative Singapore
“

This workshop is a game-changer for any team looking to improve their effectiveness. Anna and Emma demonstrated exceptional expertise and adaptability. The feedback from all participants was extraordinary.

Jens Krink
Head of Sales Excellence ASEAN, Siemens Healthineers
“

Anna and Emma don't just deliver leadership training. They create lasting change and unlock the full potential of people and teams. Participants walked away feeling empowered, connected, and equipped to lead with greater purpose.

Amani Aljuaid
Country Head of HR, Siemens Healthineers Saudi Arabia

These testimonials are from LinkedIn. See more on our LinkedIn page.

The People in the Room

One MCC. One PCC.
One practice.

The MCC credential is held by fewer than 4% of coaches globally. When we work with you, or your team, this is who is in the room.

Anna Tan — CEO and Founder, CoachingGoWhere
The Human Alchemist
Anna Tan
CEO and Founder  ·  PCC

"The ceiling above most leaders is not a business problem. It is a belief system, and that is exactly where I work."

Anna works on the thing most interventions miss: the internal architecture that determines what the strategy can actually deliver.

She spent eight years as a senior consultant and government adviser in the UK, designing transformation programmes at national scale. One of them won the Cabinet Office Programme of the Year. During that period she trained in coaching not as a career change, but because it was the most precise tool she had found for helping leaders actually move rather than simply understand. CGW is the business she built from that foundation.

What she brings is rare: the experience of leading change at scale, and the precision to locate the individual belief that is quietly running the organisation. Her clients describe the most rigorous and the most personal professional relationship they have had.

She will ask the question you have been avoiding. She will not let you leave with the same story you arrived with.

Government Transformation  ·  Organisational Change  ·  Cabinet Office Programme of the Year
Emma Noguchi Devianne — Managing Director and Co-Founder, CoachingGoWhere
The Human Catalyst
Emma Noguchi
Devianne
Managing Director and Co-Founder  ·  MCC (5+ years)

"What holds most teams back is not a strategy problem. It is what nobody has been willing to name. Until now."

Emma works on the thing most leaders cannot see: what is happening between the people, rather than within them.

Over twenty years, across twelve industries, with the ICF's highest coaching credential held for over five years, she has built a body of work defined by one quality her clients name consistently: the experience of being entirely seen. Not analysed. Not managed. Seen. That quality of presence is what makes the work possible and what makes it last.

What she brings into team work is uncommon: the capacity to surface what the room has been circling for months, hold it without rushing it, and create the conditions in which it can finally move. Her clients describe the feeling of a room that has been waiting to exhale.

She will name what has not been said. She will not let the team leave without having faced it.

Team Coaching  ·  Psychological Safety  ·  Insights Discovery  ·  Cross-cultural Intelligence

We do not work with everyone.
We work with the ones who are ready.

Every engagement begins with a conversation. Tell us in two sentences what you are facing. We will tell you honestly what we think, and whether we are the right fit.